When premium entertainment meets the power of imagination

London became the stage for a remarkable collaboration between two giants that embody excellence in their respective worlds: Toshiba TV and Marvel Studios. To celebrate the highly anticipated release of The Fantastic Four: First Steps, the two brands joined forces in a visionary and immersive activation at Westfield Stratford, one of the United Kingdom’s leading experience hubs.

Inspired by the retro-futuristic universe of the 1960s — the setting of Marvel’s latest cinematic chapter — the open-air installation invited visitors on a truly sensorial journey. Guests could scan a QR code and be instantly transported into the world of Marvel’s First Family through a bespoke augmented reality experience that blended innovation and fantasy with cinematic precision.

Costumed fans, families and curious passers-by were welcomed to step into the superhero world in a unique way, capturing stylised vintage-inspired images and enjoying every detail, carefully curated to offer a sophisticated, playful and visually unforgettable experience. As a warm touch, exclusive popcorn was offered, enhancing the whimsical and engaging spirit of the event.

The union between Toshiba TV and Marvel Studios not only celebrates a cinematic release of epic proportions, but also reaffirms both brands’ commitment to innovation, premium entertainment and emotional resonance with their audience. Toshiba’s “Seeing is Believing” campaign finds its ultimate expression here — transforming the act of watching into something truly extraordinary.

This collaboration stands as a symbolic moment for those passionate about pop culture, technology and refined lifestyle — a testament that when creativity, storytelling and technology converge, the result goes beyond the screen and becomes unforgettable.