Elegance in Snow: Moncler and COB Announce Historic Partnership for 2026

Moncler returns to the world of official Olympic partnerships after almost 60 years without sponsoring a national team, and does so in style: the brand is now the official sponsor of the Brazilian Olympic Committee and the Brazilian Snow Sports Federation for the Milan-Cortina 2026 Winter Games, taking place from 6 to 22 February.

Famous for its technical pieces for mountaineering and snow sports, Moncler will dress the athletes both on and off the slopes, including a race suit co-created with Lucas Pinheiro Braathen, the Brazilian–Norwegian alpine skier who has become an ambassador (and practically the face) of Moncler Grenoble, the brand’s high-performance line for mountain activities.

To represent Brazil, the uniforms appear in an ivory white palette, featuring subtle branding details and the Brazilian flag.

Before the Games, Moncler will present its Autumn 2026 collection in Aspen on 31 January, right in the middle of the European winter, continuing its tradition of spectacular shows in iconic ski destinations.

Keven Souza

Jounalist

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