From Screen to Scene: Netflix and Embratur Invite the World to Discover Brazil Through Its Stories

At the World Travel Market in London, Netflix and Embratur unveil a cinematic travel guide that turns Brazil’s most beloved film and TV locations into real-world destinations.

When the lush Amazon rainforest appears in a Netflix series, it’s not just a backdrop — it’s a character. Its dense greens, river reflections, and the hum of life all tell a story that reaches far beyond the screen. Now, that story is crossing over into reality.

At this year’s World Travel Market (WTM) in London, Netflix and Embratur — Brazil’s Agency for International Tourism Promotion — launched an audiovisual travel guide designed to inspire visitors from around the world to explore Brazil through the locations immortalised in its films, series, and reality shows.

The first stop on this cinematic journey is, fittingly, the Amazon region. The guide highlights settings from Netflix productions such as Invisible City 2, Rich in Love 2, the second season of Love Is Blind: Brazil, and Whindersson Nunes: É de Mim Mesmo. Beyond the streaming platform, the project offers a lens into the real Amazon — its rhythms, itscuisine, its culture, and its contemporary cities.

“Beyond being very important to Netflix, Brazil is a country rich in culture and landscapes. With this guide, we want viewers to feel invited to experience the country up close, living out in real life the stories they’ve come to love on screen,” says Sergio Vinay, Netflix’s Director of Strategic Partnerships with Governments.

For Netflix, the initiative is part of a broader global strategy in audiovisual tourism, echoing similar projects in South Korea, France, Spain, and Thailand. The mission is simple: to use storytelling as a bridge between imagination and experience — to make viewers not just watch the world, but visit it.

For Marcelo Freixo, President of Embratur, the collaboration also underscores Brazil’s creative and cultural potential.

“Netflix is a major international showcase, and this partnership reinforces the potential of Brazilian audiovisual production to inspire people to discover our country, our culture, and our people. It’s an example of how audiovisual storytelling and tourism can be powerful allies in generating opportunities and development,” he explains.

The guide — now available at cometobrasilwithnetflix.com.br — invites travellers to navigate Brazil’s cinematic geography, from the heart of the Amazon to the vibrancy of its cities. And this is just the beginning: in 2026, new chapters will spotlight the Pantanal, Brazilian cuisine, and the country’s world-famous beaches.

More than a travel tool, this collaboration feels like a love letter to Brazil — written in the language of images, stories, and the universal desire to see for oneself the worlds that once existed only on screen.

Photos courtesy of Netflix Brazil.