ELEVATE: London's New Wellness Crowd Comes Together to Redefine Feeling Good
Picture this, a sun-drenched Saturday at Fulham Pier, hundreds of wellness obsessives swapping business cards for breathwork tips, and absolutely nobody trying to sell you anything you don't want.
That was ELEVATE by Mumble Forum, London's fastest-growing wellness and innovation summit, now in its second year and already the conversation everyone in the industry is having.
The numbers alone tell a story. From 350 guests at its debut to more than 800 this year, with 36 speakers, 16 panel discussions and seven immersive wellness classes covering everything from longevity and hormones to gut health, nervous system regulation and AI in healthcare.
Founder Monique Hodgson set out to build something that had never quite existed before: a room where founders, clinicians, investors and wellness pioneers could actually talk to each other.
"The weekend exceeded every expectation," she says. "We grew from 350 attendees at our inaugural summit to more than 800 this year, which was an incredible milestone. But the growth in numbers was not what surprised me most. What stood out was the quality of the conversations happening throughout the day."
That is the ELEVATE magic trick: it feels less like a conference, more like the best dinner party you have ever been to. "Founders were speaking with doctors, practitioners with investors, and strangers were leaving as collaborators and friends," Monique says.
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Wellness gets a rebrand
When Monique launched Mumble Forum back in 2019, the chat was all business growth and investment rounds. Fast forward to 2026, and it is hormones, burnout and sleep.
"People are no longer waiting until they are ill to think about their health," she says. "They are becoming proactive, and that is a really exciting cultural shift."
ELEVATE was built to catch that shift head on, bringing entrepreneurs, scientists and clinicians into one room to actually talk about the future of human health, rather than just theorising about it separately.
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Come home to yourself
No wellness summit is complete without a serious dose of movement, and yoga instructor Dina Karim brought exactly that with her session, "Come Home: The One Practice That Makes Every Other Practice Work."
"My hope was that everyone left with a sense of inner steadiness, the kind that doesn't depend on anything outside yourself," she says. "That's the practice that makes every other practice, and honestly every other part of life, work better."
For Dina, the atmosphere was the real headline. "There's something special that happens when people gather with real intention around wellbeing, the energy in the room shifts, and you can feel that everyone is there for the same reason, to feel a little more whole, together," she says, adding a shoutout to Mauli Rituals for powering her session and Inner Vision for the visuals.
Her advice for yoga beginners? Ditch the pressure. "Try not to see this as becoming something you're not yet. You're not building a new self on the mat, you're simply clearing away what's covering the steadiness that's already there."
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The scent of self-care
Among the brands bringing the good vibes was Mauli Rituals, the botanical wellbeing label built on founder Anita's family heritage in Ayurvedic medicine, and born, she says, from her own hard-earned lessons in self care.
"Everything we do is about supporting people to feel physically and emotionally stronger," Anita explains.
"I was not at my best when I went through a challenging time, because I had ignored my physical and emotional needs, and that impacted my loved ones. Mauli makes self care easy and enjoyable so people don't give up on themselves and commit to their wellbeing, no matter what the day brings."
Her formulas are designed to feel like a second skin against the chaos of modern life. "We are nature, and so everything we create is made of the very same elements as us," she says.
"The moment you open a Mauli bottle, the healing begins, because the natural aromas are so comforting. They signal safety, warmth, joy and healing."
Giving back is baked in too, from supporting Sands baby loss charity to empowering girls through Vimukti Sanstha in Jaipur.
"I cannot feel truly beautiful until I have looked after the wellbeing of others, because they are all a reflection of me," she says. "In giving, I receive and feel nourished."
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Playing the long game with your skin
If there was one brand channelling ELEVATE's obsession with the long game, it was Nip+Fab, back with its newly launched Protein Fix range and an activation, "Play The Long Game," that had guests uncovering their own skincare philosophy.
Founded in 2011, the brand has always been about democratising results.
"We believed then, and still believe now, that great skincare should not cost a premium or come with the need for a chemistry degree," says Michael Hume, Managing Director AT Nip+Fab. "We do the science. You see the results."
So what is everyone getting wrong? Overcomplicating things, mostly. "The biggest mistake we see is the assumption that more product means better skin," Hume says. "A focused four-step routine followed every day will outperform a ten-step routine followed twice a week, every time."
The Managing Director adds that whatever you do, never skip the SPF: "It is the single most impactful step in any skincare routine and the most consistently overlooked... SPF is not a nice-to-have, it is the foundation everything else sits on."
The brand's ELEVATE debut felt like a natural fit. "ELEVATE is built around long-term thinking and so are we," Hume explains, pointing to Protein Fix's biotech actives, including exosomes and vegan PDRN, NAD+ Enzyme Activator as proof the brand plays the same patience game as the summit's audience.
The day itself was delivered as promised, starting with Paola's Body Barre session in collaboration with Nip+Fab.
"It captured exactly what ELEVATE is about: people genuinely showing up for themselves," Hume says. Her takeaway for attendees is simple: "Your future skin is shaped by what you do for it today, not by what you reach for when problems appear. Consistent, considered care is what delivers results over time."
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What's next
Behind the scenes, ELEVATE's growth has been anything but accidental. "The biggest challenge is staying true to the vision as the event grows," Monique says.
"It is easy for larger events to become purely commercial, but we were determined that every partnership, every speaker and every experience added genuine value to the audience."
Consider it mission accomplished, because ELEVATE is not going anywhere. "Our ambition was never to create a one off event, but to build an annual platform that continues to evolve alongside the future of health and wellbeing," Monique says.
Expect the conversation to keep going through ELEVATE's podcast, educational content and partnerships long after the doors at Fulham Pier close.
If this year is any indication, London's wellness scene has only just started to elevate.
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