Etro Summer 2026: when fashion dances with music

Etro Summer 2026: when fashion dances with music Milan was the stage for one of the most memorable shows of the season. Etro unveiled its Spring Summer 2026 collection under the creative direction of Marco de Vincenzo. Three years into his tenure, the director reaffirmed his identity by reinterpreting the house’s codes with dramatic intensity and artisanal exuberance.

The setting already promised an experience: a tent installed in a former military space wa transformed into a theatrical stage. The black runway contrasted with benches draped in Etro’s signature fabrics, creating an intimate and almost cinematic atmosphere. It was in this environment that the powerful voice of La Niña del Sud filled the air, accompanied by Mediterranean percussion and a fiery energy. Fashion and music became one single movement.

The aesthetic of conscious excess

The collection was a celebration of vibrant maximalism. Rich fabrics such as jacquards, silks, lace and crochet danced together in a play of textures and shine. Fringes swayed to the rhythm of the drums, voluminous ruffles caught the light, embroidery and metallic appliqués turned each look into a moving painting. The silhouettes, fluid and expansive, evoked celebration: dresses that seemed to spin for dancing, exuberant maxis and festive pieces that openly aimed to impress. To balance this abundance, there were moments of structure, almost architectural cuts that reminded the audience of the sophistication behind the daring.

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The strength of the collection lay in the ability to blend artisanal tradition with contemporary drama. Locally crafted fabrics, produced with techniques that reflect the house’s savoir faire, conversed with a desire for spectacle that went beyond clothing. Each look felt like a living narrative, a character crossing the runway to the sound of music.

More than fashion, the show was a sensorial experience. The movement of the garments under the lights created almost cinematic images, as if the runway itself were a live film projected before the audience.

Impact and tension

The presentation was a clear statement of Marco de Vincenzo’s maturity at the helm of Etro. The house displayed technical mastery and aesthetic courage, reaffirming its signature with contemporary intensity. Yet maximalism carries its own tension: when everything shines, the gaze risks losing focus. Perhaps this was precisely Vincenzo’s message — in times of restraint, daring becomes an act of freedom.

Etro, fashion as celebration

This show was not simply a succession of garments, it was a celebration of energy, of excess and of fashion’s power to move. In Milan, Marco de Vincenzo reminded us that fashion can, and should, be spectacle, movement and music.