Fiorucci Fall Winter 2026 “Memorie” by Francesca Murri

For Fall Winter 2026, Fiorucci invites us into a world that feels both familiar and slightly surreal. Titled Memorie, the collection is not about nostalgia. Instead, it explores memory as something fluid, something that shifts and reshapes itself over time.

Creative director Francesca Murri imagines an intimate gathering set inside an apartment suspended between eras. It could belong to the past, or to a future once imagined. The mood is cinematic with a subtle retro futurist edge. Everything feels like it is floating, caught between what has been and what might come next.

That in between space, half dream and half reality, is where Memorie lives.

The collection introduces characters who seem refined and composed at first glance, but each look carries a small disruption. A ruff rises unexpectedly like a crest. Studs and embellishments shift the balance. Masks appear, not to hide, but to amplify personality.

In womenswear, delicate lace, crêpe de chine, and mesh soften structured silhouettes and bring a sense of intimacy. Velour, latex and tailored wool ground the collection, adding weight and contrast. Denim moves between shapes and volumes, finished in salt and pepper washes and laser creased textures that feel gently worn by time.

Menswear plays with contrast, too. Soft mohair and wool knitwear sit alongside sharp tailoring. Argyle appears like a flicker of memory, fragmented and reworked, subtly interrupting clean lines with its geometry.

Fiorucci’s visual codes are present but recharged. Angel motifs surface as prints and embroideries, delicate and dreamlike. Graphic lips create playful, almost surreal conversations across garments. The colour palette moves from bold red and mint green to pale pink and salt and pepper grey, with dalmatian print adding a touch of attitude throughout.

Accessories continue the dialogue. The iconic Lips Bag appears for the first time as a clutch, its curves set against the sharpness of pointed décolleté heels and structured boots.

The brand also collaborated with Italian artist Francesco Casarotto, founder of Agglomerati, to create handmade masks for the show. Each piece reflects his introspective approach, giving form to imagined characters that feel like figures from dreams or distant memories.

With Memorie, Fiorucci continues to evolve as more than just a fashion label. It remains a creative space shaped by emotion, experimentation and self-expression. A place where memory is not repeated, but reinterpreted, and where individuality is always welcome.

Photos credits : Daniela Luquini